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Dear
Fellow Marketer,
When you visit a website you usually land on the home
page, scan it for whatever you are looking for, and if you don't find
or if it is not clear enough you end up leaving this website to another
one, probably never come back again.
Even if you are interested in some of the content of this website, you
bookmark it, then you forget all about it until you need to format your
machine, only then you might remember to visit that website or save
your bookmarks to an online service like yahoo and google bookmarks.
This is a typical behavior, not only yours because you are busy.
Everybody else is either too busy or too lazy to read the whole content
of a website. And this has a direct impact on your marketing results,
whether you are selling your own product or promoting an affiliate
website doesn't matter.
If your visitors don't read the whole thing be certain that some of
what you have to say about your product is still unread, which means
you didn't deliver a complete message about your product to your
prospect. This will have its negative impact on your sales.
To overcome this situation you'll need to drag the traffic to a certain
page in your website that explains briefly the benefits of buying your
product or joining your program. That page has to be short enough to be
read in full before you visitors get bored, and has to be eye-friendly.
This landing page has to follow a certain formula called A.I.D.A
[Carlos and Lope 2007, Traffic Tactics.com]. That is to Attract the
Attention of the visitors, to Induce Interest in their minds, to
Develop the Desire to take action, and the Action itself.
This kind of landing page is called the Squeeze Page. And because this
site is meant to serve the Back Alley marketers I'll focus on the type
of squeeze pages that works best in the back alley of the internet.
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