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As mentioned earlier you need to grab the attention
of your visitors and get them to take action on your squeeze page in
the shortest time possible. In the back alley of the internet time is
measured in fractions of the second.
A typical traffic exchange user opens 6-12 different traffic exchange
programs in different tabs or browsers and surf them all at the same
time. Safelist users are not much different, they click the credit link
in each message and mindlessly delete it to go to the next one as
quickly as they possibly can, the only exception is MadVlad because
they can't open one credit link until the timer expires in the previous
one.
With this in mind, you'll have a second or less to grab the attention
of the reader. For that you'll need a large header in a distinguished
font and color. This is what you'll use to grab the attention of the
visitor.
You'll induce the readers interest with a subtitle that either reveals
a great benefit or touches a really painful itch in the readers mind.
That should be in a smaller but still distinguished font and color.
After that you'll need to describe the benefits of your product or
program in a short paragraph or in the form of bulleted list. If you
can provide a list of the pain they'll avoid when they buy your product
or join your program that will be another agitation to the reader's
mind that pushes them to take action.
The action can be a link to the sign up or sales page, or a lead
capture form where they can submit their names and email addresses so
that you send them the free information about your product or program.
You can get a lead capture form from an autoresponder like GetResponse
or GrabThatLead. They are both free.
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